AI: the relationship between human and machine intelligence

Humans and information processes, or A.I, have already been working together for a long time. Predefined algorithms are becoming ever more efficient and sensitive to consumer choices, creating spaces that are able to fit into the user flow, unobtrusively and usefully.

A report on emerging technologies carried out by Gartner (August 2018) predicts that AI technologies will be virtually everywhere by 2028, forming new ecosystems that bridge AI and humans.

We live in a world where there is an excess of data available and this ongoing relationship between human and machine intelligence can assist in simplifying lives by channelling the right products to the right people in an effortless process for the end user.

Vertis Media builds intelligent spaces by using technology that respects the user’s boundaries of interest. This contributes to the creation of a more efficient use of funds and information that gets straight to the heart of the matter. Though no personal information is utilised in the process, the campaigns produced become personalised through a system of contextual insight that makes them accurate and profitable. This is possible as they are based on an AI system of optimisation that is able to provide opportunities for scaling and personalising capabilities.

The rules of business are changing as the processes within organisations adapt to a time where being intelligent involves the embrace between humans and machines. Companies favourable to this are becoming increasingly profitable.

However, when we talk about machine intelligence we are not referring to cold hearted, undiscerning automation: it is about the creation of a space where human ideas are passed on and executed by a machine process that is able to, via its constantly refined processing, update information in a way that makes it possible for businesses to transform every aspect of the way they work.
Through AI, Vertis Media creates such a platform that takes you on a journey to simplicity, versatility, and profit.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s