What are the differences between Classified advertisement and Display advertisement?

Classified Display Advertisement is a method of advertising that is found in newspaper online and any form of online advertising. These periodicals may be sold or distributed for free and are very short.

differences between Classified advertisement and Display advertisement

Classified advertisements mostly placed by private individuals with single items they wish to sell or buy. Free classified advertisements buy and sell items, cars, properties and find or offer jobs publications printing news or other information after have sections of classified advertisements there are also publications which contain only advertisements.

An increasing number of sites and companies have started providing classified marketplaces online for the niche market services. Sometimes these specialized ads provide more targeted search capabilities than general search engines.

Display Advertisement is a type of advertising that typically contains text, logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear either on the same page as or on the page next to the general editorial content. Whereas, classified advertising generally appears in a different section, which was traditionally only used for text.

Display advertisements are not required to contain images, audio or video. Textual advertisements are also used where text can be more efficient, for example: messages of a commercial nature sent to mobile device users, or email. One common example of display advertising are billboards. Posters or fliers are examples of display advertising.

Cloudy with a chance of meatballs? Weather based advertising is officially a thing!

Vertis Media have been using weather-based advertising for a while now. This involves targeting consumers based on the local weather (past, current, or future).

Weather based advertising

This means that ads are delivered based on the weather conditions that the user is experiencing. It makes perfect sense, doesn’t it? For example, adverts for particular beachwear could be presented to people during a heatwave, or antihistamines could be promoted to audiences located in areas where there is a high pollen count. An efficient way of doing this is through a weather targeting platforms, which enables users to trigger ads and automate bid adjustments dependent on real-time weather news.

In a world where we are ever more in control of our every day, it is strange to think that weather has a firm grip on nearly all aspects of the consumer purchase experience today.

Starting from what we eat, drink and an array of other activities that are fundamental to us as humans are all influenced by the fluctuations that weather throws at us.

An understanding of this relationship can be extremely fruitful for all parties. Data relating to weather can be used to advertise products at the most profitable time and in the most impactful way.

We broken it down here: this is how weather influences consumers in three different ways.

  1. Purchase method: weather affects how people make purchases. For instance, during a hot day, physical shops often enjoy more footfall, whereas during colder periods of the year, traffic to online portals is likely to increase.
  2. Mood: The second way in which weather influences consumer behaviour is through its influence on mood. Sunlight, in particular, can have a huge impact on a consumer’s mind frame and by consequently the the amount they choose to spend.
  3. Product choice: Weather drives product demand. More pharmaceutical products will most likely be bought on days where the temperatures are at a particular level. Colder temperatures will determine a higher spending on soups, porridge and lip care products for instance.

What is the brutal truth about advertising?

Native knows what I need before I do…

The brutal truth about advertising

It is an important time for advertising: never has it been accessible to so many people.
There has never been less control over what is distributed generally. To think back at a time when a publisher decided whether to accept all of someone’s budget based on whether their readers were actually engaging with their print ad is ridiculous… But that is exactly how things work today digitally. With the enforcement of GDPR legislation, advertisers have even less control.

A lot of the consumers are now more vocal than ever about not wanting to be exposed to marketing. Ads are being ignored. The first banner ad came out 25 years ago which in internet years is around 100 years for every human year (!). Perhaps what was at one time disinterest has quickly turned into displeasure and to be honest most advertising is just making it worse!

Native advertising presents the consumer with an alternative that is creative, non intrusive and that actually makes sense to their journeys as customers.

I heard someone say the other day, ”Sometimes, I don’t even know what it is I need but I log on to my instagram account or read an article and the “right” ads come up with things that I wanted to get anyway!”.

This is because native ads respect peoples’ boundaries and look nice… This may seem like a strange thing to say but it is also equally as important for the ads not to give you a sore eye!

The Future of Advertising

Advertising is becoming increasingly personalised but also automated, immersive and experiential… All this is, of course, trackable as incredible technology is helping advertisers go where advertisers have never been before.

The Future of Advertising

1. For the first time ever, 2019 sees digital accounting for about half of the global ad market (eMarketer).

2. The growing fanbase for Voice. According to Juniper Research, 2.5 billion voice assistants were in use at the end of 2018, and that number is expected to more than triple by 2023 (Source: Adobe Digital Insights).

3. Interesting fact: 39% of people who heard a voice ad later went on to purchase the product advertised (Adobe Digital Insights).

4. The future is programmatic: by 2021, 88%, or $81 billion, of all U.S. digital display ad dollars will transact programmatically (eMarketer).

5. 50% of Generation Z and 42% of Millennials identified social media as the most relevant advertising channel (Adobe Digital Insights).

Win a £3000 worth Golden Ticket for MAD//Fest London 2019 with Vertis Media

Vertis Media is hosting a Golden Ticket give-away for MAD//Fest London 2019, the most exciting adtech, martech & tech disruption festival in the world.

MAD//Fest opens its doors on the 13th November for two days of inspiring content with the biggest brands and break-out start-ups. If you’re a marketer, advertiser or disrupter, join us to meet, learn and seek out new ideas, connections and partnerships.

VertisMedia, the European adtech startup are proud sponsors of MAD//Fest, committed to promoting diversity and opportunities for people from all backgrounds to enter the media industry and switch brands, agencies, publishers and tech firms.

The festival line-up includes some of the most influential senior marketers in the UK and:

  • 2,000 + brands
  • 150 + speakers from the world’s top brands, agencies + platforms
  • Pub of the future, interactive cocktail bar + MAD//Senses Room
  • 100 exhibitors across three curated halls.
  • Lots + lots of networking, drinks, parties + unconventional fun in an old East End brewery.

Register here for a chance to join the people carving out the future of marketing, advertising and technology.

The winner will be announced on 08/11/2019.

Want to succeed in Native Advertising? Ask yourself these 5 questions

strategies for native advertising

1) Are you aligned with the native user’s mindset?

Users of native advertising are a little bit different: when they click they are after new content or exploring a website because they’re ready to discover something new. That’s why, successful content in native advertising often explores new concepts, entertains, or is informative.

2) Are you using enough pictures and videos?

These are the only type of content that look like they have a future in native.
Consumers are becoming increasingly visual and native ads have the ability to cater to that perfectly.

3) Are you segmenting your audience?

This allows the ads to go to the right place and at the right time! It qualifies consumers according to what they are actually interested in. Know your audience and optimise the results that data gives you. That way when you narrow down the focus you are pinpointing the right segments.

4) Have you aligned your headline and keywords…

…To the content in the ad? In this way you are sure fit in seamlessly with the context you are placed in. Like everything advertising- and content-related, performance will depend on your content and your audience.

5) How are you targeting?

Geo-location is the way forward. Local is key when it comes to certain types of business where geographical relevance is everything when it comes to the success of an advert.

What is digital display marketing?

Display advertising is a type of advertising that uses text, animations, photos or videos to target users with a commercial message.

digital display marketing

There are 3 main types of display advertising campaigns:

  1. Retargeting
  2. Acquisition
  3. Brand awareness

Retargeting, also known as behavioural marketing relies on custom segmentations in order to deliver relevant ads to your audiences.

Acquisition ad campaigns can be very expensive and not give great results: a lot of banner ads are competing for the same space with highly retargeted ads that have a stronger chance of converting.

Brand awareness focuses on reach as opposed to direct conversions. The aim here is to reach as many people as possible and make sure they get interested in the brand/product advertised. These campaigns need to run for longer if they are going to be effective