Contextual Advertising: What it is and Why it Matters

Ads that appear on websites that are directly relevant to what the user is viewing are contextual. They are ads that positioned at the right place and the right time.

examples of contextual advertising

What is Contextual Advertising?

If you are viewing a recipe that involves the use of a particular kitchen utensil or brand of food for instance, you will have the opportunity to be presented with an advert for something useful in that context. The idea here is that people who are browsing gluten free food recipes are more likely to appreciate an ad for gluten free pasta than a car ad at that moment. A more captivated consumer usually means more conversions, so contextual advertising is a great way to improve the performance of your display ads.

With the correct targeting, contextual advertising can help you to improve the placement of ads. In order to employ contextual advertising in the right way, you’ll create extremely specific ads for very specific keyword groups or site pages.

Vertis Media shows ads to users who are browsing on sites that are directly relevant to a product or service, and it follows that the audience will probably be more receptive to it.