The real value of viewability and the power of creative execution and contextual relevance

It doesn’t matter how much a brand spends on viewable advertising, if ads are bland and uninspiring they won’t drive the required business outcome

Viewability metrics are usually made up of two parts – percentage of pixels in view and time in view – definitions of viewable impressions vary greatly. Continue reading “The real value of viewability and the power of creative execution and contextual relevance”

Vertis Media joins the 2019 London & Partners Business Growth Programme

Vertis Media will be representing London B2B sector at the London Business Growth Programme Winter Cohort 2019.

Vertis Media, an already successful brand in Italy and Spain, has decided to grow in one of the most exciting and competitive cities in the world when it comes to start-ups and entrepreneurial talent: London. Continue reading “Vertis Media joins the 2019 London & Partners Business Growth Programme”

Vertis Media founding partner of MAD//FEST 2018 London

This year’s MAD//FEST 2018 was sponsored by Vertis Media, amongst others, the largest marketing, advertising and tech festival in the UK. And what an event it was!

This year’s MAD//FEST 2018 was sponsored by Vertis Media, amongst others, the largest marketing, advertising and tech festival in the UK. Continue reading “Vertis Media founding partner of MAD//FEST 2018 London”