Did you think Facebook was big? Well, think again…Facebook is humungous! Not only is it the biggest social network out there, but it’s also one of the largest and results-oriented online advertising platforms that exist in the entire world.
This fact actually blew my mind considering its beginnings as a uni intranet system and it shows how far we’ve come.
What shouldn’t come as a surprise however is that Facebook, with a user base of approximately 2 billion, has the potential to help you nail down the majority of your target audience. I.e. People who are actually interested in doing business with you.
All this sounds great, right? But in order to get the kind of positive results you want, you need to know what goes into running successful Facebook paid ads. Because if you get that right then it gets a whole lot easier to get a high return on your initial investment.
Don’t be discouraged by the process if you’ve never worked with Facebook paid ads before it can feel really frustrating. This is your money you are investing and it is real so the last thing you want is to waste your budget, here are some ideas to avoid just that.
Choose your market goal objective i.e.
- More sales for your latest product?
- Are there any quality leads that you can nurture?
- Can you improve brand awareness?
- Can a company blog increase your traffic?
No matter what your ultimate objective is, the Facebook paid ads you create and the campaigns you run must be aligned with it — right from the start. This helps you achieve two things:
- You will be able to design more relevant and click-worthy ads that your audience can connect with.
- You will be able to choose the best and the most relevant campaign objective (e.g. Local Awareness, Conversions, etc.)
Remember, choosing the right objective is integral for your campaign, not only because it’ll stop you from losing your advertising dollars but also because it’ll set you up for better Facebook paid ads campaigns in the future.
Target properly…Don’t waste your money!
SIZE ISN’T EVERYTHING… I guess you’ve heard that before? This is also true of Facebook’s user base! And especially so when it comes to choosing your audience.
Please avoid targeting anybody and everybody with your ads… Quality over quantity and so on and so forth! Doing so may let you generate a lot of engagement and a whole bunch of paid clicks. But what’s the actual point if the people seeing your ad if they aren’t actually interested in what you have to offer? Even if they engage and click, they won’t convert because they cannot benefit from your service or product.
So, don’t waste your money.
What size is your perfect size?
Some useful questions:
How large is the group of people that will be interested in your product or service?
Is it bigger or smaller than you thought?
In order to experience a strong return on investment, try to achieve a balance between the following:
- Quality of your audience
- Size of your audience
- The price you’re paying to reach out
It’s all about the images
Facebook ads are all about the visuals. This means that if users stop scrolling and look at your ad, they will focused on how interesting the image is to them.
The challenge is to match the visuals or creatives used to fit the target audiences’ taste. If you snooze you lose (their attention) and their precious clicks.