Display ads versus native ads

It can sometimes be difficult to understand the digital marketing jargon so, if you are confused, read on…

Display ads versus native ads

Confusing fact *1: One of the first misconceptions surrounding display advertising is that it is all considered display. Well, it’s not.

Confusing fact *2: Native advertising can sometimes be content marketing and sometimes display ads.

So, what is a display ad?

Display ads are normally located in “boxes” along the top of web pages…Like a traditional banner advert or video. They appear on parts on the site that are committed to paid advertising and aimed at creating a rapid conversion.

These traditional display ads are very different from native ads. These are created to blend in with their surroundings, they are a continuation of the environment that they are placed in, which means: less disruption.

Display ads are very straight forward to track and measure and are widely used for this reason. This is also why they are widely ignored.

Native ads, on the other hand, fit into what the consumer is already experiencing, adding to a step by step progression in terms of user journey that makes sense. I think you would agree with Vertismedia on this one: there is no point displaying an add about cars to a consumer who is looking up a gluten free recipe!

What are the differences between Classified advertisement and Display advertisement?

Classified Display Advertisement is a method of advertising that is found in newspaper online and any form of online advertising. These periodicals may be sold or distributed for free and are very short.

differences between Classified advertisement and Display advertisement

Classified advertisements mostly placed by private individuals with single items they wish to sell or buy. Free classified advertisements buy and sell items, cars, properties and find or offer jobs publications printing news or other information after have sections of classified advertisements there are also publications which contain only advertisements.

An increasing number of sites and companies have started providing classified marketplaces online for the niche market services. Sometimes these specialized ads provide more targeted search capabilities than general search engines.

Display Advertisement is a type of advertising that typically contains text, logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear either on the same page as or on the page next to the general editorial content. Whereas, classified advertising generally appears in a different section, which was traditionally only used for text.

Display advertisements are not required to contain images, audio or video. Textual advertisements are also used where text can be more efficient, for example: messages of a commercial nature sent to mobile device users, or email. One common example of display advertising are billboards. Posters or fliers are examples of display advertising.

What is digital display marketing?

Display advertising is a type of advertising that uses text, animations, photos or videos to target users with a commercial message.

digital display marketing

There are 3 main types of display advertising campaigns:

  1. Retargeting
  2. Acquisition
  3. Brand awareness

Retargeting, also known as behavioural marketing relies on custom segmentations in order to deliver relevant ads to your audiences.

Acquisition ad campaigns can be very expensive and not give great results: a lot of banner ads are competing for the same space with highly retargeted ads that have a stronger chance of converting.

Brand awareness focuses on reach as opposed to direct conversions. The aim here is to reach as many people as possible and make sure they get interested in the brand/product advertised. These campaigns need to run for longer if they are going to be effective