It can sometimes be difficult to understand the digital marketing jargon so, if you are confused, read on…
Confusing fact *1: One of the first misconceptions surrounding display advertising is that it is all considered display. Well, it’s not.
Confusing fact *2: Native advertising can sometimes be content marketing and sometimes display ads.
So, what is a display ad?
Display ads are normally located in “boxes” along the top of web pages…Like a traditional banner advert or video. They appear on parts on the site that are committed to paid advertising and aimed at creating a rapid conversion.
These traditional display ads are very different from native ads. These are created to blend in with their surroundings, they are a continuation of the environment that they are placed in, which means: less disruption.
Display ads are very straight forward to track and measure and are widely used for this reason. This is also why they are widely ignored.