The real value of viewability and the power of creative execution and contextual relevance

It doesn’t matter how much a brand spends on viewable advertising, if ads are bland and uninspiring they won’t drive the required business outcome

Viewability metrics are usually made up of two parts – percentage of pixels in view and time in view – definitions of viewable impressions vary greatly. Continue reading “The real value of viewability and the power of creative execution and contextual relevance”

Less is more: how relevant data has replaced personal data following the General Data Protection Regulation

Six months after GDPR came into effect, Vertis Media shares how the regulation has affected the Adtech ecosystem and its impact on Contextual Advertising.

Thank you, General Data Protection Regulation (GDPR)! Six months after GDPR came into effect, Vertis Media shares how the regulation has affected the Adtech ecosystem and its impact on Contextual Advertising. Continue reading “Less is more: how relevant data has replaced personal data following the General Data Protection Regulation”