Low resolution thinking: Why 3 simple Goals are better than 10 ambitious ones

How’s it going then? Still on that diet? Finished any of those very serious books you treated yourself to in the sales? Stopped craving cigarettes yet?

Post-it with 2021 Goals

Ok, maybe this year more than ever it’s understandable why the thought of committing to a New Year’s Resolution just has no appeal whatsoever (she writes as she eyes up the new running shoes she’s only used twice!).

Even in non-world-is-going-absolutely-mad times, only 46% of the people who make New Year’s resolutions actually stick to them.

The top ten self-improvement pledges are pretty predictable – exercise more, lose weight, get organised, learn a new skill, seize the day, save money, quit smoking, see family and friends more, travel more, read more – but the current state of everything means some of these are not just unappealing, but downright impossible!

So instead of the same old clichés, here’s three simple goals which we at Vertis Media think are more attainable and more beneficial than all the others (although you definitely should quit smoking).

  1. Time to prepare. It’s difficult to change habits and this requires a lot of mental energy. The brain simply won’t be able to focus on too many aims on top of the day-to-day tasks that you need to achieve on a daily basis.
  2. Less to deal with means more energy you can invest in the resolutions you choose. Dig deep into what it means for you to succeed: is it work? Quality time with a loved one? What tasks need to be carried out regularly in order to achieve this?
  3. Breakdown milestones within your goals and you can celebrate when you reach them! Make sure each task is achievable by setting realistic time-frames. Don’t set yourself up for failure.

What new skill will you be learning this year? We’d love to know ❤️

Programmatic and native: a match made in heaven?

Combining programmatic with native advertising will help to create the perfect combination that will ensure a rise in sales for your business.

What is Programmatic advertising?

It is an automated process that involves an auction, where the winner is the one willing to bid the most on a web page. The top price each advertising company is willing to bid for the impression is fixed which means that these mini auctions are be completed within the time it takes for a page to load.

What is Programmatic advertising4

Programmatic advertising allows you to target the right audience– the once actually interested and more likely to have an interest in your brand.

Vertis Media combines programmatic with native advertising creating that perfect combination that will ensure a rise in sales for your business.

This report shows that native advertising, with its tailor made created format, will be responsible for 63.2 % of all mobile display advertising by 2020. The combination to programmatic means we can gear audiences to your brand message in a way that is guaranteed to generate the results you need to hit your targets.

Native and programmatic together lead to ads are delivered contextually to consumers who are most likely to be interested in what you are promoting, which for your company means a more efficient use of your advertising budget. It is a match made in heaven: the native side ensuring that the information you are transmitting adapts to the look&feel of where it is positioned and the programmatic side, able to extend your reach to the right audience.

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to these stats, programmatic will see a constant and steady rise over the next few years and to take this a step further this other report predicts that by the end of 2019 it will be 50% of all advertising.

Programmatic and native have partnered us in order to involve individuals in advertising campaigns in both a more relevant and respectful way, ensuring that the information they see is engaging as it is pertinent to their existing horizon.

How Your Brand Can Gain Authority With Native Advertising

Brand authority goes hand in hand with the respect a brand has managed to gain among customers. But what generates authority?

Here at Vertis Media we think interesting information and an active online presence is a good starting point. But there is more…Enter Native Advertising!

Native Advertising can contribute to your brand being seen as an authority in your field through connecting with customers within contexts that are trustworthy. Why is trust so important, anyway? Trust is absolutely critical to acquiring and keeping customers. Having brand authority means consumers will feel confident that you know what you’re doing, and that their budget is being well spent.

It’s also a matter of “feeling”, in many ways, as customers go with one brand rather than another on an instinct based on whether or not a particular brand is considered to be the ‘expert’ within a particular industry.

Native advertising helps to build a reputation that cannot be self-designated. It assists in creating an environment where the public feels safe to form a judgment on whether you have any authority in your field. How? Through the ability native advertising has to tell a story.

Vertis Media’s step by step recipe to creating brand authority

  1. Narrow your focus on something your company excels at and aim at your target audience.
  2. Create content, high quality and regular to generate interesting debates. Focus on what the trends are and compare to what is happening elsewhere in the world. This will make the conversation relevant. Ultimately people want to know that when they read what your company has to say there is always something new they can take away with them.
  3. Share knowledge online through social media and relevant sites. These platforms are now our “new” community and they are where networks and links are formed that can ensure your brand is admired and trusted in a respected environment.

The real value of viewability and the power of creative execution and contextual relevance

It doesn’t matter how much a brand spends on viewable advertising, if ads are bland and uninspiring they won’t drive the required business outcome

Viewability metrics are usually made up of two parts – percentage of pixels in view and time in view – definitions of viewable impressions vary greatly. Continue reading “The real value of viewability and the power of creative execution and contextual relevance”

Vertis Media joins the 2019 London & Partners Business Growth Programme

Vertis Media will be representing London B2B sector at the London Business Growth Programme Winter Cohort 2019.

Vertis Media, an already successful brand in Italy and Spain, has decided to grow in one of the most exciting and competitive cities in the world when it comes to start-ups and entrepreneurial talent: London. Continue reading “Vertis Media joins the 2019 London & Partners Business Growth Programme”

Vertis Media founding partner of MAD//FEST 2018 London

This year’s MAD//FEST 2018 was sponsored by Vertis Media, amongst others, the largest marketing, advertising and tech festival in the UK. And what an event it was!

This year’s MAD//FEST 2018 was sponsored by Vertis Media, amongst others, the largest marketing, advertising and tech festival in the UK. Continue reading “Vertis Media founding partner of MAD//FEST 2018 London”