Programmatic and native: a match made in heaven?

Combining programmatic with native advertising will help to create the perfect combination that will ensure a rise in sales for your business.

What is Programmatic advertising?

It is an automated process that involves an auction, where the winner is the one willing to bid the most on a web page. The top price each advertising company is willing to bid for the impression is fixed which means that these mini auctions are be completed within the time it takes for a page to load.

What is Programmatic advertising4

Programmatic advertising allows you to target the right audience– the once actually interested and more likely to have an interest in your brand.

Vertis Media combines programmatic with native advertising creating that perfect combination that will ensure a rise in sales for your business.

This report shows that native advertising, with its tailor made created format, will be responsible for 63.2 % of all mobile display advertising by 2020. The combination to programmatic means we can gear audiences to your brand message in a way that is guaranteed to generate the results you need to hit your targets.

Native and programmatic together lead to ads are delivered contextually to consumers who are most likely to be interested in what you are promoting, which for your company means a more efficient use of your advertising budget. It is a match made in heaven: the native side ensuring that the information you are transmitting adapts to the look&feel of where it is positioned and the programmatic side, able to extend your reach to the right audience.

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to these stats, programmatic will see a constant and steady rise over the next few years and to take this a step further this other report predicts that by the end of 2019 it will be 50% of all advertising.

Programmatic and native have partnered us in order to involve individuals in advertising campaigns in both a more relevant and respectful way, ensuring that the information they see is engaging as it is pertinent to their existing horizon.

How Your Brand Can Gain Authority With Native Advertising

Brand authority goes hand in hand with the respect a brand has managed to gain among customers. But what generates authority?

Here at Vertis Media we think interesting information and an active online presence is a good starting point. But there is more…Enter Native Advertising!

Native Advertising can contribute to your brand being seen as an authority in your field through connecting with customers within contexts that are trustworthy. Why is trust so important, anyway? Trust is absolutely critical to acquiring and keeping customers. Having brand authority means consumers will feel confident that you know what you’re doing, and that their budget is being well spent.

It’s also a matter of “feeling”, in many ways, as customers go with one brand rather than another on an instinct based on whether or not a particular brand is considered to be the ‘expert’ within a particular industry.

Native advertising helps to build a reputation that cannot be self-designated. It assists in creating an environment where the public feels safe to form a judgment on whether you have any authority in your field. How? Through the ability native advertising has to tell a story.

Vertis Media’s step by step recipe to creating brand authority

  1. Narrow your focus on something your company excels at and aim at your target audience.
  2. Create content, high quality and regular to generate interesting debates. Focus on what the trends are and compare to what is happening elsewhere in the world. This will make the conversation relevant. Ultimately people want to know that when they read what your company has to say there is always something new they can take away with them.
  3. Share knowledge online through social media and relevant sites. These platforms are now our “new” community and they are where networks and links are formed that can ensure your brand is admired and trusted in a respected environment.

The real value of viewability and the power of creative execution and contextual relevance

It doesn’t matter how much a brand spends on viewable advertising, if ads are bland and uninspiring they won’t drive the required business outcome

Viewability metrics are usually made up of two parts – percentage of pixels in view and time in view – definitions of viewable impressions vary greatly. Continue reading “The real value of viewability and the power of creative execution and contextual relevance”