A massive thank you to all at MAD FEST LONDON for putting together such an amazing and powerful event last week. The Vertis team was delighted to sponsor the two-day conference that brought together the brands and people leading change across marketing, advertising and tech.
Check out Allie’s 5-minute talk, From Victims to Victory: How a Crisis Can Make Marketing Matter More Than Ever, on being brand ready in challenging times and how to ensure future growth through contextual advertising.
Here are 3 tips on how to emerge stronger and start 2021 with a bang!
Create authentic content. Respond to customer needs by creating and re-purposing authentic content. Reach your consumers with relevant, engaging and timely content and ads on the platforms that most align with your brand values.
Not sure what your brand values are? No problem! Go back to the drawing board and really get to the bottom of what the brand stands for and work onwards and upwards from there.
Be flexible. Given the historical moment we are currently experiencing, flexibility is everything. Be ready to adapt extremely quickly in order to react to the changes that are occurring, sometimes on a daily basis.
Brand authority goes hand in hand with the respect a brand has managed to gain among customers. But what generates authority?
Here at Vertis Media we think interesting information and an active online presence is a good starting point. But there is more…Enter Native Advertising!
Native Advertising can contribute to your brand being seen as an authority in your field through connecting with customers within contexts that are trustworthy. Why is trust so important, anyway? Trust is absolutely critical to acquiring and keeping customers. Having brand authority means consumers will feel confident that you know what you’re doing, and that their budget is being well spent.
It’s also a matter of “feeling”, in many ways, as customers go with one brand rather than another on an instinct based on whether or not a particular brand is considered to be the ‘expert’ within a particular industry.
Native advertising helps to build a reputation that cannot be self-designated. It assists in creating an environment where the public feels safe to form a judgment on whether you have any authority in your field. How? Through the ability native advertising has to tell a story.
Vertis Media’s step by step recipe to creating brand authority
Narrow your focus on something your company excels at and aim at your target audience.
Create content, high quality and regular to generate interesting debates. Focus on what the trends are and compare to what is happening elsewhere in the world. This will make the conversation relevant. Ultimately people want to know that when they read what your company has to say there is always something new they can take away with them.
Share knowledge online through social media and relevant sites. These platforms are now our “new” community and they are where networks and links are formed that can ensure your brand is admired and trusted in a respected environment.