The real value of viewability and the power of creative execution and contextual relevance

It doesn’t matter how much a brand spends on viewable advertising, if ads are bland and uninspiring they won’t drive the required business outcome

Viewability metrics are usually made up of two parts – percentage of pixels in view and time in view – definitions of viewable impressions vary greatly. Continue reading “The real value of viewability and the power of creative execution and contextual relevance”

Vertis Media joins the 2019 London & Partners Business Growth Programme

Vertis Media will be representing London B2B sector at the London Business Growth Programme Winter Cohort 2019.

Vertis Media, an already successful brand in Italy and Spain, has decided to grow in one of the most exciting and competitive cities in the world when it comes to start-ups and entrepreneurial talent: London. Continue reading “Vertis Media joins the 2019 London & Partners Business Growth Programme”

Less is more: how relevant data has replaced personal data following the General Data Protection Regulation

Six months after GDPR came into effect, Vertis Media shares how the regulation has affected the Adtech ecosystem and its impact on Contextual Advertising.

Thank you, General Data Protection Regulation (GDPR)! Six months after GDPR came into effect, Vertis Media shares how the regulation has affected the Adtech ecosystem and its impact on Contextual Advertising. Continue reading “Less is more: how relevant data has replaced personal data following the General Data Protection Regulation”