Less is more: how relevant data has replaced personal data following the General Data Protection Regulation

Six months after GDPR came into effect, Vertis Media shares how the regulation has affected the Adtech ecosystem and its impact on Contextual Advertising.

Thank you, General Data Protection Regulation (GDPR)! Six months after GDPR┬ácame into effect, Vertis Media shares how the regulation has affected the Adtech ecosystem and its impact on Contextual Advertising. Continue reading “Less is more: how relevant data has replaced personal data following the General Data Protection Regulation”