How’s it going then? Still on that diet? Finished any of those very serious books you treated yourself to in the sales? Stopped craving cigarettes yet?
Ok, maybe this year more than ever it’s understandable why the thought of committing to a New Year’s Resolution just has no appeal whatsoever (she writes as she eyes up the new running shoes she’s only used twice!).
Even in non-world-is-going-absolutely-mad times, only 46% of the people who make New Year’s resolutions actually stick to them.
The top ten self-improvement pledges are pretty predictable – exercise more, lose weight, get organised, learn a new skill, seize the day, save money, quit smoking, see family and friends more, travel more, read more – but the current state of everything means some of these are not just unappealing, but downright impossible!
So instead of the same old clichés, here’s three simple goals which we at Vertis Media think are more attainable and more beneficial than all the others (although you definitely should quit smoking).
- Time to prepare. It’s difficult to change habits and this requires a lot of mental energy. The brain simply won’t be able to focus on too many aims on top of the day-to-day tasks that you need to achieve on a daily basis.
- Less to deal with means more energy you can invest in the resolutions you choose. Dig deep into what it means for you to succeed: is it work? Quality time with a loved one? What tasks need to be carried out regularly in order to achieve this?
- Breakdown milestones within your goals and you can celebrate when you reach them! Make sure each task is achievable by setting realistic time-frames. Don’t set yourself up for failure.
What new skill will you be learning this year? We’d love to know ❤️
3 questions you can ask yourself right now:
- What do you want to achieve? Do you want to increase your sales, generate more brand awareness or maybe you need to generate leads?
- Who is your audience?
- What kind of interesting, relevant content is going to get you where you need to be?
Step 1: Goal setting
Building an advertising strategy starts with being clear about which goals need to be set. What are you looking to achieve through your ad campaigns?
- Generating leads
- Increasing sales
- New subscribers for a newsletter or website
- Increasing website traffic
- Raising brand visibility
The important thing here is not to be vague about what your goals is. Make your native ad campaign goals specific. Do you want more people to subscribe to your website? Have a figure in mind and make sure you set a deadline to work towards reaching that goal.
Step 2: Decide who your Target Audience is
Define the audience you want to reach. Contextual and native ads are actually able to direct content to people who have yet to hear about your brand but who would be happy to read information involving it.
The great thing about these types of ads is that you can target ads by age, gender, interests, location, device usage and more. This makes certain that the right people are being targeted with the right content, on the right devices, in the right places, at the right time.
Step 3: Build great content
Content is at the heart of any native advertising strategy. Our number one tip is that you need to think like a reader and not like an advertiser. What does your target audience want to see?
Aiming for informative content is always a winner!
Content to consider includes:
- Useful content to educate and inform people, and help them get to know your brand
- Informative content aimed at generating leads for particular products or services
- Content to drive sales
Start off by following these 3 starting points and you’re set for a successful and effective native advertising strategy for improving brand awareness, attracting leads and making sales. Get started with Vertis Media’s contextual and native advertising.
The sectors that came out winning from 2020 were media streaming businesses, mobile gaming and e-commerce propelled forward by peoples’ increased confinement for long periods of time.
As we creep towards 2021, however, our hopes are also tentatively gearing towards normality returning so let’s see what we think the two main trends for brands are:
- Creativity: In order to build unique and engaging experiences the future of native includes, without a doubt, the increasing integration of creative features and assets. Brands were already demonstrating more involvement in how its messages were being marketed but with Covid this process has accelerated, with brands using their in-house resources to develop new ideas when it comes to promoting what they have to offer.
- Flexibility: Given the historical moment we are currently experiencing, flexibility is everything. As distributors of digital campaigns Vertis Media are having to adapt extremely quickly in order to react to the changes that are occurring, sometimes on a daily basis, with the brands we work with. In a world in which things are changing at a faster pace than we could have ever imagined before (and that’s pretty fast because we basically lived on-the-go before anyway!) monumental changes are taking place which will affect how people behave. As a company we are supporting clients through a process that needs to reflect and adapt to the change in order to continue supplying users with the necessary support.
There are two important messages that we as a company assisting in the distribution of brand messages need to be sending out right now:
- Reassurance: brands need to let their consumers and audience know that they aren’t just still up and running but that they are, even more so than before, here for the long haul. Brands need to show that they are still able to provide the products, services and offers as they have done before…even in a situation of drastic change as with Covid.
- Innovation: ensuring that how the company is adapting to the current change is being made known to people as this is a demonstration of flexibility and strength at a time when many of our certainties are crumbling.
At this stage, it is impossible to predict what will happen and what our new normal will be. One thing is for sure: gone are the days when companies and brands were able to plan their marketing strategies months in advance.
It is of the utmost importance, therefore, to adopt a strategy that has within it the potential of adapting rapidly to changing messages that reflect the rapid change of the unpredictable times we are living in.
So how do you get started with native and contextual advertising? It’s easier than you think.
With 10 years’ experience, we’re experts in taking ideas, injecting creativity and distributing your branded content to the right audiences with your marketing objective in mind. To get things rolling contact us.