How’s it going then? Still on that diet? Finished any of those very serious books you treated yourself to in the sales? Stopped craving cigarettes yet?
Ok, maybe this year more than ever it’s understandable why the thought of committing to a New Year’s Resolution just has no appeal whatsoever (she writes as she eyes up the new running shoes she’s only used twice!).
Even in non-world-is-going-absolutely-mad times, only 46% of the people who make New Year’s resolutions actually stick to them.
The top ten self-improvement pledges are pretty predictable – exercise more, lose weight, get organised, learn a new skill, seize the day, save money, quit smoking, see family and friends more, travel more, read more – but the current state of everything means some of these are not just unappealing, but downright impossible!
So instead of the same old clichés, here’s three simple goals which we at Vertis Media think are more attainable and more beneficial than all the others (although you definitely should quit smoking).
- Time to prepare. It’s difficult to change habits and this requires a lot of mental energy. The brain simply won’t be able to focus on too many aims on top of the day-to-day tasks that you need to achieve on a daily basis.
- Less to deal with means more energy you can invest in the resolutions you choose. Dig deep into what it means for you to succeed: is it work? Quality time with a loved one? What tasks need to be carried out regularly in order to achieve this?
- Breakdown milestones within your goals and you can celebrate when you reach them! Make sure each task is achievable by setting realistic time-frames. Don’t set yourself up for failure.
What new skill will you be learning this year? We’d love to know ❤️
3 questions you can ask yourself right now:
- What do you want to achieve? Do you want to increase your sales, generate more brand awareness or maybe you need to generate leads?
- Who is your audience?
- What kind of interesting, relevant content is going to get you where you need to be?
Step 1: Goal setting
Building an advertising strategy starts with being clear about which goals need to be set. What are you looking to achieve through your ad campaigns?
- Generating leads
- Increasing sales
- New subscribers for a newsletter or website
- Increasing website traffic
- Raising brand visibility
The important thing here is not to be vague about what your goals is. Make your native ad campaign goals specific. Do you want more people to subscribe to your website? Have a figure in mind and make sure you set a deadline to work towards reaching that goal.
Step 2: Decide who your Target Audience is
Define the audience you want to reach. Contextual and native ads are actually able to direct content to people who have yet to hear about your brand but who would be happy to read information involving it.
The great thing about these types of ads is that you can target ads by age, gender, interests, location, device usage and more. This makes certain that the right people are being targeted with the right content, on the right devices, in the right places, at the right time.
Step 3: Build great content
Content is at the heart of any native advertising strategy. Our number one tip is that you need to think like a reader and not like an advertiser. What does your target audience want to see?
Aiming for informative content is always a winner!
Content to consider includes:
- Useful content to educate and inform people, and help them get to know your brand
- Informative content aimed at generating leads for particular products or services
- Content to drive sales
Start off by following these 3 starting points and you’re set for a successful and effective native advertising strategy for improving brand awareness, attracting leads and making sales. Get started with Vertis Media’s contextual and native advertising.