2019 has seen a 9% growth of social media users compared to last year, bringing the figures to 3.48 billion worldwide (source).
However, social media engagement is in decline even though these networks are displaying more business ads than ever before. Why? Because users are ignoring ads that “interrupt” their social media “journey”. So, while the impact that social media has may be decreasing the number of users is increasing. In that case, what is social media being used for now?
Customers, in fact, are still depending on social platforms to interact with businesses and gather “knowledge”. So, based on this information, how about reaching those customers in a way that is really effective?
With this in mind, it is time to reach customers across social landscapes in different ways: by making sure that the content distributed is contextual. In this landscape of ever-growing decline in levels of interest it’s time to reclaim consumer interest with relevance.
Vertis Media does just this by engaging with customers with high quality information of what represents their consumer journey.