As we begin to come out of our homes and perhaps return to our offices, which professional routines should we continue to stick to?
A tight grip on content development
To make up for cancelled in-person activities and events, digital content took centre stage in the form of blogs, videos, websites and more. Repurposing material in a variety of marketing assets and with less tradeshows and face to face events, even one person was able to create enough content output to rival what an entire marketing team could have produced in ‘normal times’ (well, nearly!).
Since more than 50% of the buying process happens online, with content higher up on the list of priorities the chances are you’ve seen an increase in potential leads at a time when the interest in content is undoubtedly at one of its highest peaks.
Working together can be better apart
“Can you see my screen?” and “Can everyone mute themselves please?”, have very likely the most repeated phrases in homes everywhere! Though at times frustrating and sometimes technically challenging, the frequent online meetings did not seem to hinder creativity.
The pandemic has forced us to admit that much needed to be improved when it came to work-life balance as it became a necessity to carry out both in the same space. And in the same space as others.
The fact that there was no need to commute, potentially meant more energy for other tasks and the chance to focus more deeply on different projects. It would be nice to maintain some of these boundaries around our time, once things go back to ‘normal’.
Remote working can blossom into empowerment
When the world went into lockdown, one of the worries was not being able to share and bounce ideas off colleagues- marketing tends to be collaborative and isolation made it harder to quickly confront ourselves or a vision with some trusted advice from a co-worker.
This missing in-person validation, or if not missing certainly more difficult to achieve, has brought about an increased independence and encouraged trust in individual decision-making at a difficult moment, when it became a priority to keep things moving even through rough times.
To every challenge faced a solution has emerged and perhaps it’s time to look at those things that have encouraged us to do an even better job during this moment of crisis and hold on to them in the future, whatever that future may look like.