Let’s take a quick look at the three main trends for the end of 2019
1) The Rapid Rise of Identity-Based Pay-Per-Click Marketing
The variety of targeting options have continued to evolve at an amazing speed lately. It is possible now to target people with incredibly specific ads even based on details such as phone numbers and email addresses.
2) AI: The machines strike back!
Manual modalities of optimisations are being increasingly replaced with
automated solutions. This comes with its pros and cons.
Want to know a pro? A pro is that automatic optimisation saves a lot of time.
And now time for a con: there is a degree of loss of control when it comes to the automatic take on advertising.
3) The new mantra is Recycle-Remarket-Recycle-Remarket
The future is the Convergence of paid/organic teams and the rise of content remarketing. It is sooo difficult to be seen at all in organic social feeds, and this is the case EVEN IF users have already liked or followed your brand.
There is a mind boggling amount of competition, and not only from other businesses but from users’ media publications amongst other stuff.
This is where content remarketing makes an entrance: it can distribute your content among the right audience segments, increase brand recall, and generate qualified leads and sales.
The way forward is recycling the fantastic content you already have in order to make the most of the interest consumers have expressed for the ads you are promoting.