2020 Wrapped Up!

5 points it could be useful to bear in mind when it comes to your digital advertising strategy next year.

1) Videos are shared more than text and links combined.

It is a truth universally acknowledged that compelling video content is one of the most effective advertising tools. Why? Because people remember videos for longer and share them more often than other forms of media.

2) 90% of consumers read online reviews before visiting a business.

That’s a staggeringly high percentage, right? Also, customer reviews influence 67.3% of purchasing decisions. Sounds like people trust them just as much as personal recommendations which makes sense as the borders between people in real life and people we interact with online are blurring a tad more during lockdown life. This makes reviews an incredibly important resource for businesses especially at a local level.

3) Ad spending is on the up for 2021

eMarketer’s Global Digital Ad Spending Update Q2 2020 predicts that spending will achieve a moderate 2.4% growth this year but it is expected to bounce back with a growth of 17% in 2021.

4) Over 70% of YouTube watch time comes from viewers on mobile devices.

The number one gateway to internet access? Mobile phones. It follows that they have also become the most popular devices for watching video content. Nearly a quarter of the world’s population will watch a video on a phone this year.

5) 88% of consumers who search for a local business on their mobile call or visit that business within a day.

This staggering statistic shows the importance of making a good first impression on customers. What’s more, 18% of all local searches lead to a sale within 24 hours. It’s important to cater to your local clientele, as 72% of people who visit a physical shop choose one within five miles of their location.

Though these are just a few stats they point to the fact that this industry is in a state of rapid flux. As digital marketers get to grips with all the rapid technological advancements, an incredible wealth of opportunity has opened up. In this highly competitive landscape are you at the top of your game when it comes to standing out from the crowd?

So what’s next?
Context is the new focus for 2021. But not all environments are brand suitable and safe. Vertis Media offers personalised, brand-specific expertise that works to optimise and get the most from the heart and soul of a page in order to accurately gage the content.
As marketers we know that getting to the heart of the context of content is the number one route to connecting with the ideal audience. Head to our site to contact us and let us know what the project you are focusing on now is and how we can help you get the best results www.vertismedia.com.

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