Marketing newsletters: love them or hate them?

Is email marketing dead or alive and kicking? 5 tips to shake things up again!

Marketing newsletters

Ready for some tips for writing effective marketing emails and keeping your customers engaged?

Great! Now here’s how to give your customers the valuable experience they deserve.

1- Generosity

Yes! If you can, be generous and offer a little something for free and this will make your customers feel that they belong to your circle. It could be a free drink, a sample or even a downloadable image that can be used for free.

2- Step-by-step process

Employ a clear step-by-step process of how to get started with your products or services. Welcome emails will often contain the 1-2-3 method…Watch out for it next time you sign up for anything.

3- Include your voice ‘as a human’

customers love to get a glimpse of the people behind a brand and offer them a story that goes with it. You can also take the opportunity to say ‘thank you’ for allowing them to be part of your journey as a company. Sometimes it can be easy to forget that even behind the 100th email there is a person behind the screen grateful that you are receiving it.

4- Make it exclusive

Make your customers feel special by offering a product or service that is limited in its availability. It is no secret that people desire what is most difficult to get hold of.

5- Remind readers what you do!

We, for example, are a native and contextual advertising company working with top brands to distribute their content happily across relevant mediums.

Now your turn…Tell us about what you do!

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