What 3 questions do you need to ask to make sure your content is target audience ready?

target audience on colorful post it

Here are 3 questions you need to ask yourself if you want to produce the right content and develop a good relationship with your target audience:

  1. Who is my ideal customer?
  2. What is the who, what, where, when and why of my audience?
  3. What are the interests, preferences, demographics and geography of my audience?

Top tips to get content marketing right!

  • Figure out who your target audience is and where your audience is most likely to be spending time online. Is it parenting blogs? Lifestyle websites? Instagram?
  • What do you want your target audience to do? Maybe it’s to visit your website, sign up to a newsletter or get a special offer.
  • What kind of content does your brand need? It could be a mixture of videos, photos of product shots, blog posts, shorter posts to go on Instagram with surprising facts about something to do with your brand or maybe a video interview!

Don’t get left behind. Think about creating a native ad strategy to distribute your content where it matters!