Here are 3 questions you need to ask yourself if you want to produce the right content and develop a good relationship with your target audience:
- Who is my ideal customer?
- What is the who, what, where, when and why of my audience?
- What are the interests, preferences, demographics and geography of my audience?
Top tips to get content marketing right!
- Figure out who your target audience is and where your audience is most likely to be spending time online. Is it parenting blogs? Lifestyle websites? Instagram?
- What do you want your target audience to do? Maybe it’s to visit your website, sign up to a newsletter or get a special offer.
- What kind of content does your brand need? It could be a mixture of videos, photos of product shots, blog posts, shorter posts to go on Instagram with surprising facts about something to do with your brand or maybe a video interview!
Don’t get left behind. Think about creating a native ad strategy to distribute your content where it matters!